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FIRMS IN GLOBALIZATION
Scientific Advisor and director: Bernard GANNE, with Jean-Paul PENARD (director)
The collection proposes:
7 films = 8 hours
9 bonus = about 3 hours for more interviews with field actors
2 hours with Bernard Ganne who talks about the films, about his field work and methodology, and discusses the important features he has observed during this research on international development of firms in Asia.
A round table with two specialists of Vietnam, an historian and an economist.
All films subtitled in English language.
THE SPRING PRICES!
The collection...
===) with an individual license: 99 Euros
===) with an education license 1(monopost): 499 Euros
Information about Bernard Ganne and Yveline Lecler (eds.), Asian industrial clusters, global competitiveness and new policy initiatives (2011)
Methodology questions by Bernard Ganne
| Why using film in field study?
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The films of the series FIRMS IN GLOBALISATION"
| Ceramic Activities in Vietnam. A Craft Village in the Global Activity
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2 DVDs (Pal All zones) in French, English, and Vietnamese.
DVD 1
===) French/Vietnamese film, subtitled in Chinese
In the heart of this craft village in full transformation, portraits of artisans and entrepreneurs mobilizing to find their place in the new global economy.
===) Bonus: Two and a Half Years Later, Return to the Field (with Mr. Dung, Artisan, and Mrs Vinh, Guang Vinh Company)
The DVD 2 proposes:
===) Understanding the Bat trang Case (Round table with two French experts of Vietnam, an historian, and an economist) |
| Focus on China. A Feverish Beginning. The Merial Case
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| DVD Pal, French and English versions
These are some of the questions that the setting up of Merial SA in China sheds light on. It tells us about an adventure full of hazards and unforeseen events, full of differences in practice, qui-pro-quos and misunderstandings…
This DVD proposes:
===) A film on the case study of Merial in China (60')
===) A bonus on “intercultural management” (25')
===) By Bernard Ganne, four themes of analysis for further work (25')
With an index of the sequences |
| Operation Japan. Mission: Total Quality. The Merial Case
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| With the collaboration of Ivelyne Lecler.
DVD (Pal)in French, English, and Japanese versions
How to get into the Japanese Market? How to organize work in a Joint Venture? How to negotiate with Japanese partners? How to manage cultural differences?
"To our surprise, our business plan completely and utterly failed! It didn't interest anybody. We had underestimated the difficulties of entering the Japanese market at that time...", L. Champel - Former CEO and Chairman of Merial S.A.S.
This DVD proposes:
===) A film on the case study of Merial in Japan (60')
===) Bonus on “interculturality” (45')
===) By Bernard Ganne, four themes of analysis for further work (25')
With an index of the sequences |
| Clips and Clicks. In Asia, on the Trail of the Automobile Equipping Company, A. Raymond
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| DVD Pal, French and English versions
1 film + 2 bonus.
One observation over time (from 2003 to 2005) of the implanting in China and Japan.
To observe a firm adjusting to its evolving context, innovating, entering alliances, and developing into a global network. This DVD helps understand the crucial role of entrepreneurship, of decentralization, of the absolute necessity of keeping an open mind for creating an innovative climate.
This DVD proposes:
===) A film on the case study of A. Raymond (60')
===) 2 bonus (45')
===) Presentation by Bernard Ganne (10') |
| DVD Pal. 3 FILMS subtitled in German, English, French, Italian
3 FILMS - 3 SMEs - 3 SUCCESS STORIES. A DVD realized with the help of the European Program "Internationalisation of Europeans SMEs. The Challenge of Globalization for European SMEs"
This DVD proposes:
===) Film: Herding firm
Excerpt of HERDING film on Youtube
This German family business situated in Amberg (near Nuremberg), founded about 25 years ago, is specialized in industrial air filters. This little company is in various parts of the world: USA, Mexico, Europe of course, and recently China...
===) Film: Everteam firm
Excerpt of EVERTEAM film on Youtube
This French software company was founded in 1990 and is about 12 years old (in the film). It has 250 employees, and went international in 1998. But it was part of the strategy of the management right from the start, they have integrated this objective into their product and their business organization...
===) Film: Fidia firm
Excerpt of FIDIA film on Youtube
Situated near Turin, Fidia is a world specialist in numerically controlled milling machines... This case illustrates that technological innovation, local integration, and international development go hand in hand, and that "being international" is also a state of mind.
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VERSION FRANCAISE - FRENCH VERSION